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Sunset over the Lycian coastline near Patara
Our Story

The Story Behind Turquoise Society

Some places reveal themselves quickly. The Turquoise Coast takes longer.

Founder of Turquoise Society on a sunlit terrace
A Quarter-Century Coast

More than twenty-five years of returning, learning and looking again.

I first came to this coast more than twenty-five years ago. What began as fascination with its landscape and Lycian history gradually became something more personal: friendships, familiar villages, favourite tables, mountain roads and a growing understanding of how different one part of this coastline can feel from another.

Over time I also came to see a problem in the way exceptional villas are usually discovered. Remarkable properties can disappear among thousands of listings. Genuine late openings can pass unnoticed. And the people who know a property best — its owner or manager — are often placed several layers away from the guest.

Turquoise Society grew from the idea that there should be a more considered way.

A smaller collection. Better information. Genuine local context. Selective Private Releases. And, wherever possible, a direct route to the people responsible for the stay.

David Richards

Founder, Turquoise Society

A Relationship With the Coast

Time changes what you notice.

Twenty-five years is long enough to learn that Kaş is not Kalkan, that the villages above the coast have their own rhythm, and that a villa can look exceptional in photographs while being entirely wrong for the person considering it.

Then

A first encounter with the coast

More than twenty-five years ago, fascination with the Lycian landscape and history became the beginning of a much longer relationship with this part of Türkiye.

Over time

Familiarity became judgement

Repeated visits, friendships, projects and time spent in the towns and villages revealed how different one part of the coast can feel from another — and how much that matters when choosing where to stay.

Today

Turquoise Society

That accumulated knowledge now informs a curated collection built around strong properties, useful local context, selective availability and direct communication.

Why the Society Exists

Too much choice is not always useful.

A traveller can now see thousands of villas in minutes. What remains difficult is understanding which properties are genuinely interesting, how their locations actually differ and who stands behind them.

We intend to show fewer villas, know more about them, and explain them better.

Curated, not accumulated

A large inventory is not the objective. Turquoise Society is intended to remain a deliberately small collection in which every villa has a reason to be there.

Context matters

The villa is only part of the holiday. Setting, access, landscape, nearby life and the character of the surrounding area all affect whether a property is right for a particular traveller.

Direct when it matters

Where appropriate, the guest journey leads to the approved owner or authorised manager so detailed questions can be answered by the people who know the property best.

Private Releases

“Some of the finest weeks are the ones nobody planned for.”

A cancellation, an unexpected gap between bookings or a change of plan can make exceptional availability appear at short notice.

Turquoise Society calls these Private Releases. They are specific openings, presented selectively for the dates that genuinely exist — not a permanent discount attached to the villa.

White curtains moving in a warm Mediterranean breeze at a coastal villa
Hand-carved wooden architectural detail in a villa on the Turquoise Coast
The Society Standard

Confidence before conversion.

A beautiful photograph is not enough. Before a villa carries the Verified Villa mark, Turquoise Society applies the Society Standard: a defined review of the owner or authorised manager, appropriate property documentation, core listing facts, content rights and the guest contact route.

The Standard is designed to make confidence tangible while remaining precise about what verification can — and cannot — establish.

The Coast We Know

Place is more than a postcode.

The character of a stay can change completely between the harbour life of Kaş, the villa landscape around Kalkan, the villages above the coast and the quieter setting of Patara. Turquoise Society treats that context as part of the property decision.

Ancient olive tree with silver-green leaves beneath a vivid Mediterranean sky
The landscape
Traditional meze on an outdoor Mediterranean terrace table
The rhythm
Traditional carved timber detail in a coastal villa
The details
A Founder’s Note

I still photograph, explore and learn from this coastline in much the same way I did when I first fell for it.

Turquoise Society is my attempt to turn some of that accumulated knowledge into something useful — for travellers looking for the right place, and for owners who care about how their properties are represented.

David Richards

Founder, Turquoise Society